Do incentives like gift bags result in higher participation in workshops hosted by City departments?
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Project Overview
Summary
This trial attempted to test whether prizes would incentivize higher participation in workshops hosted by the Parks and Neighborhood and Services Department to promote summer safety. The City of San Antonio tested two different messages – one with a gift bag prize, one without – that were sent to over 1900 residents and community groups throughout the city via email. This trial did not yield statistically relevant findings, however, the outcomes did provide insights that will inform future trials.
Deliverables
Planned use of results
- Inform future campaigns that will improve reach, cost-savings and equitable outcomes.
Project Team

Laura Katz
Senior Advisor
Behavioral Insights Team

Micah Melia
Advisor
Behavioral Insights Team

City of San Antonio Parks and Recreation

City of San Antonio Neighborhood and Housing Services Department

Office of Innovation